Annie Kwok serves as the President of Link USA, LLC, where she leverages her extensive experience in the furniture industry to drive innovation and operational excellence. With a robust background in business development, Annie is adept at designing, developing, sourcing, costing, and producing new furniture...
Annie Kwok serves as the President of Link USA, LLC, where she leverages her extensive experience in the furniture industry to drive innovation and operational excellence. With a robust background in business development, Annie is adept at designing, developing, sourcing, costing, and producing new furniture collections that resonate with market trends and consumer preferences. Her leadership is pivotal in overseeing the entire lifecycle of products, from initial concept to quality control, ensuring that each collection meets the highest standards of craftsmanship and design.
Annie's role involves strategic collaboration with a dedicated quality control team across multiple regions, including China, Vietnam, and the United States. Her daily communications with overseas factories, the U.S. distribution center, and retail customers facilitate seamless operations and foster strong relationships that enhance customer satisfaction. By implementing effective purchasing strategies and maintaining rigorous inventory management practices, she ensures that Link USA remains competitive in a dynamic market.
Under Annie's guidance, key projects have included the launch of innovative furniture lines that incorporate sustainable materials and cutting-edge design elements, aligning with the growing demand for eco-friendly furnishings. Her expertise in industrial design and marketing strategy not only drives product development but also enhances brand visibility and market penetration. With a strong focus on negotiation and account management, Annie Kwok continues to position Link USA, LLC as a leader in the furniture industry, committed to delivering exceptional value and quality to its customers.
