Annie Carlini serves as the Marketing & Operations Director within the Digital Office at CONA Services, where she plays a pivotal role in shaping and executing digital marketing strategies that enhance Coca-Cola's B2B sales and outlet adoption. With a robust background in integrated marketing, Annie...
Annie Carlini serves as the Marketing & Operations Director within the Digital Office at CONA Services, where she plays a pivotal role in shaping and executing digital marketing strategies that enhance Coca-Cola's B2B sales and outlet adoption. With a robust background in integrated marketing, Annie leads a dynamic team that focuses on optimizing the myCoke digital platform, ensuring that it effectively meets the needs of North America's largest Coca-Cola bottlers. Her strategic vision is complemented by her expertise in marketing automation and eB2B commerce, which allows her to drive impactful campaigns that resonate with stakeholders and elevate brand awareness.
Annie's current projects include the central management of myCoke eB2B storefronts, where she leverages data visualization and analytics to refine user experience and improve conversion rates. By utilizing tools such as Salesforce.com and SAP, she ensures that the marketing initiatives are data-driven and aligned with broader business objectives. Her leadership style fosters collaboration and innovation, empowering her team to develop creative solutions that address market challenges and capitalize on emerging opportunities.
With a keen eye for brand architecture and a passion for digital optimization, Annie is dedicated to crafting engaging campaigns that not only drive sales but also enhance customer loyalty. Her proficiency in copywriting and presentation tools like PowerPoint and Microsoft Excel further supports her ability to communicate complex ideas clearly and effectively. As a strategic thinker who thrives on challenges, Annie Carlini is committed to advancing CONA Services' mission and contributing to the success of the Coca-Cola brand in the digital landscape.
