Anneriek Poelman is a dynamic force in the realm of e-commerce, currently serving as a Senior Product Owner at Philips. With a robust background in usability engineering and user-centered design, Anneriek is dedicated to enhancing the digital customer journey across the entire e-commerce funnel. Her...
Anneriek Poelman is a dynamic force in the realm of e-commerce, currently serving as a Senior Product Owner at Philips. With a robust background in usability engineering and user-centered design, Anneriek is dedicated to enhancing the digital customer journey across the entire e-commerce funnel. Her expertise in web analytics and product management allows her to identify key areas for improvement, ensuring that every interaction is optimized for user satisfaction and conversion.
At Philips, Anneriek is at the forefront of transformative projects that aim to elevate the online shopping experience. She leverages her extensive experience from industry giants like Booking.com and Adidas, where she honed her skills in agile methodologies and usability testing. By implementing data-driven strategies and conducting usability labs, she ensures that the e-commerce platform not only meets but exceeds customer expectations. Her role involves collaborating closely with cross-functional teams to iterate on product features, streamline user interfaces, and ultimately drive growth.
Anneriek's passion for growth and transformation is evident in her approach to product ownership. She thrives on fostering innovation and adaptability within organizations, enabling them to respond swiftly to changing market demands. Her ability to blend strategic vision with hands-on execution makes her an invaluable asset to Philips, where she continues to push the boundaries of what is possible in e-commerce. Through her leadership, Anneriek is not just improving the digital landscape; she is shaping the future of online retail.
