Anna Naidenov is a seasoned professional in the Adtech landscape, currently serving as a self-employed expert at Headbidder.net, a high-end header bidding management platform. With over 15 years of experience in business development, programmatic media buying, and sales, Anna has honed her skills in driving...
Anna Naidenov is a seasoned professional in the Adtech landscape, currently serving as a self-employed expert at Headbidder.net, a high-end header bidding management platform. With over 15 years of experience in business development, programmatic media buying, and sales, Anna has honed her skills in driving customer success and maximizing revenue through innovative digital strategies. Her extensive background includes a pivotal role at Fidelity Media, where she contributed significantly to the development and launch of proprietary ad tech products, establishing strategic partnerships that enhanced the company's market position.
At Headbidder.net, Anna is at the forefront of managing display and video programmatic campaigns, utilizing her expertise in tracking and analyzing performance metrics to optimize outcomes for her clients. She is dedicated to empowering users through comprehensive training sessions, ensuring they leverage the full potential of the platform. Her proficiency in ORTB (Open Real-Time Bidding) and monetization strategies has positioned her as a trusted advisor in the industry.
Anna excels in relationship building and negotiation, skills that are crucial for successful account management and customer engagement. Her ability to present complex concepts clearly and persuasively enables her to effectively communicate value propositions to both clients and stakeholders. With a strong focus on research and development, Anna continuously seeks innovative solutions to enhance programmatic strategies, making her a valuable asset in the ever-evolving digital advertising ecosystem. Her commitment to fostering long-term partnerships and driving business growth underscores her reputation as a leader in the Adtech community.
