As the Senior Field Marketing Manager for AMS East Financial Services at ServiceNow, Anna Kinworthy plays a pivotal role in shaping the marketing landscape for the top 100 financial services accounts in the U.S. Her extensive experience as a global digital marketer and entrepreneur uniquely...
As the Senior Field Marketing Manager for AMS East Financial Services at ServiceNow, Anna Kinworthy plays a pivotal role in shaping the marketing landscape for the top 100 financial services accounts in the U.S. Her extensive experience as a global digital marketer and entrepreneur uniquely positions her to bridge the gap between sales and marketing, ensuring that both teams work in harmony to achieve strategic objectives. Anna is adept at crafting integrated marketing solutions that resonate with target audiences, leveraging her expertise in Account-Based Marketing (ABM) to create campaigns that are not only relevant but also timely.
Currently, Anna is spearheading key projects that focus on enhancing customer engagement and driving revenue growth within the financial services sector. Her fluency in Spanish allows her to connect with diverse audiences, further enriching her ability to foster strategic relationships across various markets. By utilizing tools like Marketo and employing search engine marketing (SEM) strategies, she effectively amplifies ServiceNow's brand presence and value proposition in a competitive landscape.
Anna's leadership extends beyond campaign management; she excels in global client management and cross-functional team leadership, ensuring that all stakeholders are aligned and informed. Her commitment to business development and enterprise marketing empowers her to deliver measurable results, making her an invaluable asset to ServiceNow and its clients. Through her innovative approach and unwavering dedication, Anna continues to drive impactful marketing initiatives that not only meet but exceed the expectations of the financial services industry.
