As the Head of Partner Marketing at Typeform, Anna-Katharina Claesson plays a pivotal role in shaping the company’s strategic approach to building and nurturing relationships with key partners. With her extensive background in B2B digital marketing and communications, Anna-Katharina is adept at leveraging her expertise...
As the Head of Partner Marketing at Typeform, Anna-Katharina Claesson plays a pivotal role in shaping the company’s strategic approach to building and nurturing relationships with key partners. With her extensive background in B2B digital marketing and communications, Anna-Katharina is adept at leveraging her expertise in Go-To-Market strategies and demand generation to drive impactful channel programs. Her leadership is characterized by a creative and data-driven mindset, enabling Typeform to establish a strong competitive positioning in the market.
Currently, Anna-Katharina is spearheading several key projects that focus on enhancing Typeform’s brand awareness and thought leadership within the enterprise software landscape. By implementing omni-channel marketing initiatives, she ensures that Typeform’s messaging resonates across various platforms, effectively engaging target audiences. Her proficiency in marketing campaign management and customer relationship management (CRM) tools, such as Marketo, allows her to optimize marketing efforts and track performance metrics, ensuring that every campaign delivers measurable results.
In her role, Anna-Katharina also emphasizes the importance of collaboration and communication, working closely with cross-functional teams to align partner marketing strategies with overall business objectives. Her commitment to fostering strong partnerships not only enhances Typeform’s market presence but also drives customer loyalty and satisfaction. With a keen eye for innovation and a passion for digital marketing, Anna-Katharina Claesson continues to elevate Typeform’s partner marketing function, positioning the company for sustained growth and success in an ever-evolving digital landscape.
