As the Director of Product Marketing at Opsera, Anna Daugherty is at the forefront of transforming the developer experience and enhancing software delivery through innovative tooling solutions. With over a decade of experience in tech marketing, and five years specifically focused on the developer tool...
As the Director of Product Marketing at Opsera, Anna Daugherty is at the forefront of transforming the developer experience and enhancing software delivery through innovative tooling solutions. With over a decade of experience in tech marketing, and five years specifically focused on the developer tool space, Anna brings a wealth of knowledge and expertise to her role. She is passionate about advocating for better developer experiences, which is reflected in her strategic initiatives aimed at improving DevOps practices.
At Opsera, Anna leads key projects that focus on integrated tool choices, unified insights dashboards, AI-driven remediation, and no-code pipeline automation. Her go-to-market strategies and product launches are meticulously crafted to resonate with developers and organizations alike, ensuring that Opsera’s offerings are positioned effectively in a competitive landscape. Through her thought leadership and content creation, she not only educates the market but also drives engagement and product adoption.
Anna’s proficiency in competitive intelligence and market research allows her to glean valuable customer insights, which inform her positioning and messaging strategies. She is adept at fostering cross-functional team leadership, ensuring that all departments align with the overarching goals of enhancing customer experience and driving product success. Her commitment to category development and analyst relations further solidifies Opsera’s reputation as a leader in the developer tooling industry.
In her speaking engagements at prominent conferences like cdCon in Spain and North America, Anna shares her insights on developer experience, advocating for a future where software delivery is seamless and efficient. With a keen focus on marketing analytics and customer segmentation strategy, Anna Daugherty is dedicated to shaping the future of DevOps and developer tooling at Opsera.
