Ankur Sharma is a seasoned Sr. Customer Experience Research Lead at Google, where he leverages over 12 years of extensive experience in the customer insights, analytics, and research sectors. In his current role, Ankur spearheads a variety of qualitative and quantitative research projects focused on...
Ankur Sharma is a seasoned Sr. Customer Experience Research Lead at Google, where he leverages over 12 years of extensive experience in the customer insights, analytics, and research sectors. In his current role, Ankur spearheads a variety of qualitative and quantitative research projects focused on Google Ad products, aiming to enhance customer engagement and drive more user-friendly solutions. His expertise spans multiple facets of the research and analytics industry, including statistical modeling, market research, and predictive analytics, making him a pivotal figure in shaping data-driven strategies that align with customer needs.
Ankur's proficiency in data analysis and competitive intelligence enables him to extract actionable insights from complex datasets, which are crucial for refining product offerings and optimizing user experiences. He employs advanced techniques in qualitative research and predictive modeling to identify trends and behaviors, ensuring that Google remains at the forefront of customer-centric innovation. His adeptness in tools like Eviews for data mining and statistical analysis further enhances his capability to deliver comprehensive market insights.
Key projects under Ankur's leadership have included initiatives aimed at improving ad targeting and personalization, directly contributing to increased customer satisfaction and loyalty. By fostering a culture of continuous improvement and collaboration, Ankur not only drives impactful research outcomes but also mentors emerging talent within the organization, ensuring that Google continues to excel in understanding and meeting the evolving needs of its diverse user base.
