Anke Hennen serves as the Executive Director of Brand Strategy for Hospitality Marketing at MGM Resorts International, where she plays a pivotal role in shaping the company’s national branding and marketing initiatives. With a keen focus on hotel strategy, food and beverage, retail, and international...
Anke Hennen serves as the Executive Director of Brand Strategy for Hospitality Marketing at MGM Resorts International, where she plays a pivotal role in shaping the company’s national branding and marketing initiatives. With a keen focus on hotel strategy, food and beverage, retail, and international developments, Anke leverages her expertise in cross-channel marketing and data analytics to establish a strong market presence. Her strategic approach is underscored by a commitment to delivering results-oriented campaigns that not only elevate brand awareness but also drive business performance.
In her current role, Anke leads key projects that integrate innovative marketing strategies with luxury brand positioning, ensuring that MGM Resorts remains at the forefront of the hospitality industry. Her ability to harness technology and data-driven insights allows her to craft compelling narratives that resonate with diverse audiences, ultimately enhancing customer engagement and loyalty. Anke's leadership development skills empower her team to excel in a fast-paced environment, fostering a culture of collaboration and creativity.
Anke's proficiency in project management and strategic thinking enables her to navigate complex challenges while maintaining a clear focus on business objectives. Her multilingual capabilities further enhance her effectiveness in international markets, allowing her to connect with a broader clientele. As a passionate advocate for luxury brand marketing, Anke continues to push the boundaries of traditional hospitality marketing, ensuring that MGM Resorts International not only meets but exceeds the expectations of its guests.
