Anjuri Nagalia is currently making significant strides at Amazon as the Creative Lead for Design Development within the Amazon Private Brands (Fashion) division. With over 14 years of experience in the fashion industry, Anjuri has honed her expertise in brand and product strategy, focusing on...
Anjuri Nagalia is currently making significant strides at Amazon as the Creative Lead for Design Development within the Amazon Private Brands (Fashion) division. With over 14 years of experience in the fashion industry, Anjuri has honed her expertise in brand and product strategy, focusing on creating innovative collections that resonate with diverse consumer demographics. Her role encompasses overseeing the design and development of two key brands: Myx, which specializes in women's ethnic wear, and Symactive, a line dedicated to high-performance apparel for both men and women.
Anjuri's passion for fashion is matched by her exceptional skills in design patterns, illustration, draping, and product development. She possesses a unique ability to translate abstract concepts into tangible, market-ready products, ensuring that each collection not only reflects current trends but also meets the functional needs of the consumer. Her proficiency in knitwear, denim, and tops allows her to explore a wide range of styles and materials, pushing the boundaries of traditional fashion design.
Key projects under her leadership have included the launch of seasonal collections that have been well-received in the market, showcasing her talent for concept development and her keen understanding of consumer preferences. Anjuri's commitment to sustainability and ethical fashion practices further enhances her role, as she strives to create pieces that are not only stylish but also environmentally conscious. Through her innovative vision and strategic approach, Anjuri Nagalia continues to shape the future of fashion at Amazon, driving the brand's growth and establishing it as a leader in the industry.