Anika Basu is a dynamic force in the advertising industry, leveraging her 14 years of extensive experience to drive strategic operations and creative project management at Publicis Groupe, one of the world’s foremost advertising agencies. As the Founder of Goodkindthinking, Anika has carved a niche...
Anika Basu is a dynamic force in the advertising industry, leveraging her 14 years of extensive experience to drive strategic operations and creative project management at Publicis Groupe, one of the world’s foremost advertising agencies. As the Founder of Goodkindthinking, Anika has carved a niche for herself by offering consultancy services that empower agencies and small businesses to elevate their marketing, creative, and operational strategies. Her expertise lies in developing integrated solutions that encompass everything from social media activations to comprehensive site and app builds, all aimed at achieving tangible business goals, enhancing brand awareness, and driving sales growth.
In her current role, Anika oversees a diverse portfolio of clients, including UNIQLO, Two Hustlers, Avant Gardner, BULLET Magazine, and Bond Hardware. Her client-focused approach ensures that each project is tailored to meet specific needs, fostering a collaborative environment that encourages innovation and creativity. Anika’s proficiency in operations management and process improvement allows her to streamline workflows, ensuring that projects are executed efficiently and effectively.
Her skills in project management, budget management, and strategic consulting are complemented by her background in higher education and university teaching, which enrich her understanding of the evolving landscape of advertising. Anika’s commitment to excellence and her passion for creative problem-solving make her a sought-after leader in the industry, as she continues to inspire and guide teams towards achieving their full potential. Through Goodkindthinking, Anika is redefining the standards of consultancy in advertising, proving that thoughtful strategy and creativity can coexist to create impactful results.
