Angelica Florio serves as the Senior Manager of Digital Strategy at Michele Baking Company, where she has become an invaluable asset in driving the company's digital transformation and marketing initiatives. With over eight years of experience in digital marketing, Angelica has a proven track record...
Angelica Florio serves as the Senior Manager of Digital Strategy at Michele Baking Company, where she has become an invaluable asset in driving the company's digital transformation and marketing initiatives. With over eight years of experience in digital marketing, Angelica has a proven track record of developing comprehensive strategies that align with key business objectives. Her relentless work ethic and go-getter mentality have enabled her to spearhead significant projects that enhance operational efficiency and customer engagement.
One of Angelica's standout achievements at Michele Baking Company has been the successful implementation of a web-based Customer Relationship Management (CRM) system. This initiative not only increased sales and improved sales forecasting but also enhanced account tracking, resulting in an impressive 80% boost in operational efficiency. By leading the digital transformation efforts, she has streamlined processes that have led to a remarkable 100% increase in data-driven customer insights, allowing the company to make informed decisions based on real-time analytics.
In her role, Angelica continuously monitors and directs initiatives based on key performance indicators (KPIs), ensuring that the digital strategy remains aligned with the company's goals. Her expertise in brand marketing, content strategy, and B2C marketing has positioned Michele Baking Company as a leader in the competitive landscape. With a keen eye for detail and a strategic mindset, Angelica is not only focused on immediate results but is also committed to fostering long-term growth and innovation within the organization. Her leadership and vision are instrumental in shaping the future of Michele Baking Company's digital presence.
