As the Vice President of Product Marketing at Community First Credit Union in Appleton, Wisconsin, Angela Skrobutanas leverages her 17 years of marketing experience to drive innovative product strategies that resonate with the credit union's diverse membership base. In her current role, Angela is instrumental...
As the Vice President of Product Marketing at Community First Credit Union in Appleton, Wisconsin, Angela Skrobutanas leverages her 17 years of marketing experience to drive innovative product strategies that resonate with the credit union's diverse membership base. In her current role, Angela is instrumental in managing a comprehensive portfolio of financial products, ensuring that each offering aligns with the evolving needs of the community. Her expertise in product marketing is complemented by her proficiency in campaign analytics, allowing her to assess the effectiveness of integrated marketing initiatives and make data-driven decisions that enhance member engagement.
Angela's collaborative approach is a cornerstone of her success; she works closely with cross-functional teams to develop and implement marketing plans that not only elevate brand awareness but also foster strong vendor relationships. Her strategic oversight extends to the creation of compelling sales and marketing collateral, ensuring that all materials effectively communicate the value of Community First's products. Additionally, Angela's skills in digital marketing, email marketing, and SEO play a pivotal role in optimizing outreach efforts, driving member acquisition, and retention.
Key projects under Angela's leadership include the launch of targeted marketing campaigns that leverage both traditional and digital channels, as well as the organization of community events that strengthen the credit union's presence in the region. With a keen eye for graphic design and a solid understanding of budgeting, Angela ensures that all marketing initiatives are not only creative but also financially viable. Her commitment to excellence and her passion for community service continue to position Community First Credit Union as a trusted financial partner in the Appleton area.
