Andy Reekie is a seasoned marketing professional with 18 years of experience in the travel industry, currently serving as the Head of International & Trade Marketing at Virgin Atlantic. In this pivotal role, Andy is responsible for orchestrating comprehensive marketing and public relations strategies across...
Andy Reekie is a seasoned marketing professional with 18 years of experience in the travel industry, currently serving as the Head of International & Trade Marketing at Virgin Atlantic. In this pivotal role, Andy is responsible for orchestrating comprehensive marketing and public relations strategies across diverse global markets, including the USA, EMEA, APAC, and South America. His expertise in managing campaigns across regions such as South Africa, Nigeria, China, India, Israel, the Caribbean, and Brazil has been instrumental in enhancing Virgin Atlantic's brand presence and driving customer engagement.
Under Andy's leadership, the marketing team has successfully implemented innovative strategies that align with the company's objectives, particularly in new route launches and market penetration. His hands-on approach to strategy and planning ensures that each campaign is tailored to meet the unique demands of various markets, leveraging insights from leisure and business travel sectors. Additionally, Andy's proficiency in digital marketing channels, including email marketing and social media, has enabled Virgin Atlantic to effectively reach and engage its target audiences.
With a strong focus on building and maintaining 3rd party relationships, Andy excels in account management, ensuring that partnerships are mutually beneficial and aligned with the company’s growth ambitions. His skills in event management and e-commerce further enhance Virgin Atlantic's ability to deliver seamless customer experiences. As the travel industry continues to evolve, Andy remains at the forefront, driving innovative marketing solutions that position Virgin Atlantic as a leader in the competitive landscape.
