As the Creative Director at Sole Kitchen, Andrew Szurley brings a wealth of experience and a unique artistic vision to the forefront of multi-media design. With a robust background in both B2B and B2C environments, Andrew has successfully directed and owned a diverse array of...
As the Creative Director at Sole Kitchen, Andrew Szurley brings a wealth of experience and a unique artistic vision to the forefront of multi-media design. With a robust background in both B2B and B2C environments, Andrew has successfully directed and owned a diverse array of projects, collaborating seamlessly with clients and stakeholders at all levels, including CEOs and VPs of marketing. His expertise in creative strategy and activation is complemented by his proficiency in the latest design tools and technologies, such as Figma and Photoshop, enabling him to lead development teams effectively and deliver innovative solutions.
At Sole Kitchen, Andrew has spearheaded key projects that have significantly enhanced brand identity and market presence. Notable achievements include the creation of the TDK branding system and the Dealertrack branding system, both of which exemplify his ability to merge artistic vision with corporate design principles. His work has not only elevated the visual narratives of these brands but has also contributed to their strategic positioning in competitive markets.
In addition to his branding accomplishments, Andrew played a pivotal role in developing a highly efficient and functional virtual agency model alongside three other industry experts. This initiative has streamlined project management processes, allowing for the successful execution of multiple projects with overlapping and complex deliverables. His skills in user interface design, packaging, and industrial design further enhance his capability to deliver comprehensive creative solutions that resonate with target audiences. Andrew Szurley continues to push the boundaries of creativity at Sole Kitchen, driving impactful results and fostering a culture of innovation within the team.