Andrew McClelland serves as the Consulting Head of Industry Insight at IMRG, where he leverages over nine years of experience in senior-level positions to provide invaluable strategic and operational guidance to both B2C and B2B organizations. His expertise lies in digital commerce operations, where he...
Andrew McClelland serves as the Consulting Head of Industry Insight at IMRG, where he leverages over nine years of experience in senior-level positions to provide invaluable strategic and operational guidance to both B2C and B2B organizations. His expertise lies in digital commerce operations, where he specializes in critical areas such as Delivery, Fulfilment, e-Crime, e-Payments, Interactive Marketing, Search, and Multi-Channel strategies. In this role, Andrew not only advises manufacturers and retailers on optimizing their digital strategies but also plays a pivotal role in liaising with government bodies and industry stakeholders to advocate for the interests of IMRG.
Andrew's extensive background in cross-border transactions and online marketing equips him with a unique perspective on the challenges and opportunities facing businesses in the rapidly evolving digital landscape. His leadership skills and analytical acumen enable him to develop tailored solutions that enhance operational efficiency and drive revenue growth. By focusing on areas such as Search Engine Optimization (SEO) and online advertising, he helps organizations navigate the complexities of digital commerce, ensuring they remain competitive in a crowded marketplace.
Through his work at IMRG, Andrew is committed to fostering innovation and collaboration within the industry, empowering businesses to harness the full potential of digital technologies. His insights into CRM and product management further enhance his ability to guide organizations in creating seamless, customer-centric experiences that resonate with today's consumers. As a thought leader in the field, Andrew continues to shape the future of digital commerce, making significant contributions to the ongoing dialogue around best practices and emerging trends.
