As the Chief Executive Officer of Remezcla, Andrew Herrera has been instrumental in transforming the platform from a grassroots initiative into a leading voice for Latino millennials in the media landscape. Founded in 2006, Remezcla emerged from a collective desire among young Latinx creatives to...
As the Chief Executive Officer of Remezcla, Andrew Herrera has been instrumental in transforming the platform from a grassroots initiative into a leading voice for Latino millennials in the media landscape. Founded in 2006, Remezcla emerged from a collective desire among young Latinx creatives to document and amplify the vibrant stories surrounding emerging Latin music and youth culture. Under Andrew's visionary leadership, the company has not only established itself as a progressive media brand but has also become a vital resource for cultural commentary, music discovery, and lifestyle content that resonates with a diverse audience.
Andrew's expertise in branding and identity, coupled with his strategic planning and marketing acumen, has enabled Remezcla to forge strong partnerships and expand its reach across various digital platforms. His background in investment banking and private equity has equipped him with a keen understanding of business development, allowing Remezcla to navigate the complexities of the media industry while securing essential funding and strategic partnerships. Key projects under his direction have included innovative campaigns that integrate advertising and new media, effectively engaging audiences and driving brand loyalty.
Born and raised in Queens, NY, and of Ecuadorian descent, Andrew's personal experiences inform his commitment to elevating underrepresented voices in the media. His passion for storytelling and cultural representation continues to shape Remezcla's mission, ensuring that it remains at the forefront of the conversation around Latinx culture and identity. Through his leadership, Remezcla is not just a media outlet; it is a movement that champions the richness and diversity of Latinx narratives in today's ever-evolving cultural landscape.
