As the Creative Director at Paperthoughts Ltd, Andrew Boucher brings over two decades of invaluable experience in the greeting cards, gift, and stationery sectors, primarily focusing on the Irish market. Based out of a distribution centre in South Dublin, Andrew has successfully managed a diverse...
As the Creative Director at Paperthoughts Ltd, Andrew Boucher brings over two decades of invaluable experience in the greeting cards, gift, and stationery sectors, primarily focusing on the Irish market. Based out of a distribution centre in South Dublin, Andrew has successfully managed a diverse portfolio that caters to a vast network of 750 customers, including specialist greeting card stores, bookshops, department stores, and florists. His extensive knowledge of the industry allows him to navigate the complexities of product distribution under license, ensuring that each client receives tailored solutions that meet their unique needs.
In his current role, Andrew spearheads key projects that blend innovative design with strategic marketing initiatives. His expertise in graphic design and account management enables him to lead a talented team in creating compelling greeting card collections and personalized print products that resonate with consumers. By leveraging online marketing strategies and social media platforms, Andrew has successfully expanded Paperthoughts' reach, enhancing brand visibility and driving sales growth.
Andrew's proficiency in Adobe Illustrator and other design tools allows him to oversee the creative process from concept to execution, ensuring that every product not only meets aesthetic standards but also aligns with market trends. His commitment to new business development and sales management has positioned Paperthoughts as a leader in the stationery industry, consistently delivering high-quality products that delight customers. With a keen eye for detail and a passion for creativity, Andrew Boucher continues to shape the future of Paperthoughts Ltd, driving innovation and excellence in every project.
