As the Founder of River/Horse, Andrew Blair has positioned himself at the forefront of the legal cannabis consulting industry, leveraging over five years of marketing expertise to drive innovative solutions for clients. Since establishing River/Horse in 2020, Andrew has focused on delivering strategic insights and...
As the Founder of River/Horse, Andrew Blair has positioned himself at the forefront of the legal cannabis consulting industry, leveraging over five years of marketing expertise to drive innovative solutions for clients. Since establishing River/Horse in 2020, Andrew has focused on delivering strategic insights and actionable marketing plans tailored to the unique challenges of the cannabis sector. His extensive experience includes consulting for high-profile projects, such as developing a comprehensive marketing strategy for MMD, a leading dispensary known for its customer-centric approach and robust product offerings.
Andrew's proficiency in digital marketing is evident through his successful execution of data-driven campaigns that enhance brand visibility and customer engagement. His work with Royal Reserve exemplifies his ability to analyze market trends and consumer behavior, enabling him to create targeted reporting that informs business decisions and optimizes marketing efforts. With a strong foundation in relationship building, Andrew excels in fostering partnerships that drive growth and innovation within the cannabis space.
His skill set encompasses a wide range of marketing disciplines, including Pay Per Click (PPC) advertising, social media marketing, and email marketing, all of which contribute to his holistic approach to client success. By utilizing A/B testing and analytics, Andrew ensures that each campaign is not only creative but also measurable, allowing for continuous improvement and adaptation in a rapidly evolving industry. As River/Horse continues to grow, Andrew remains committed to pushing the boundaries of what’s possible in cannabis marketing, helping clients navigate the complexities of this dynamic market with confidence and expertise.
