Andres Muñoz Barrios serves as the Marketing Product Manager at Endesa, where he plays a pivotal role in shaping the company's value proposition for energy products, specifically electricity and gas, tailored for the B2B segment. His expertise lies in the comprehensive management of the product...
Andres Muñoz Barrios serves as the Marketing Product Manager at Endesa, where he plays a pivotal role in shaping the company's value proposition for energy products, specifically electricity and gas, tailored for the B2B segment. His expertise lies in the comprehensive management of the product lifecycle, where he meticulously defines marketing strategies that resonate with diverse customer segments and channels, particularly focusing on large customers. This involves a keen analysis of market trends and customer needs, enabling him to craft targeted marketing mixes that enhance product visibility and drive sales.
In his current role, Andres is instrumental in developing innovative marketing initiatives that not only align with Endesa's strategic goals but also leverage his extensive background in commercial management and financial analysis. His proficiency in executive direction and sales management allows him to effectively collaborate with cross-functional teams, ensuring that the marketing strategies are seamlessly integrated with the overall business objectives. Key projects under his leadership include the optimization of product offerings based on rigorous market analysis and the implementation of Salesforce.com for enhanced customer relationship management.
Andres's commitment to excellence is evident in his ability to navigate the complexities of the energy sector, utilizing his skills in financial analysis and commercial banking to inform decision-making processes. His strategic vision and analytical mindset position him as a key player in driving Endesa's growth within the competitive energy landscape, making him a valuable asset to the organization and the industry at large.
