Andres Giraldo is a distinguished Managing Director and Partner at Boston Consulting Group (BCG), where he plays a pivotal role in shaping the strategic direction of the Consumer Goods and Retail practice across Peru and Latin America. With a wealth of experience spanning various sectors,...
Andres Giraldo is a distinguished Managing Director and Partner at Boston Consulting Group (BCG), where he plays a pivotal role in shaping the strategic direction of the Consumer Goods and Retail practice across Peru and Latin America. With a wealth of experience spanning various sectors, including cosmetics, beverages, dairy products, and health and wellness, Andres has established himself as a trusted advisor to clients navigating the complexities of the consumer landscape. His expertise extends beyond traditional consulting; he is deeply involved in transformative projects that drive growth and innovation within the industry.
At BCG, Andres is a core member of the Consumer practice, where he leverages his extensive background in sales and marketing, strategic planning, and turnaround strategies to deliver impactful results for clients. His leadership in cross-functional teams has been instrumental in executing successful marketing strategies that resonate with consumers and enhance brand loyalty. Notably, his work in the retail sector encompasses grocery and e-commerce, where he has guided companies through the evolving dynamics of consumer behavior and digital transformation.
Andres's proficiency in market research and general management allows him to identify emerging trends and opportunities, positioning his clients for sustained success. His commitment to excellence and innovative thinking not only drives performance but also fosters a culture of collaboration and creativity within his teams. As a thought leader in the consumer goods and retail industries, Andres Giraldo continues to influence the future of these sectors, ensuring that his clients are well-equipped to thrive in an increasingly competitive marketplace.
