As the Vice President of Media at Winfield and Associates Marketing and Advertising, Andrea Schmidt plays a pivotal role in shaping the media strategies that drive client success across various sectors, including law firms, retail, and the restaurant industry. With a keen understanding of integrated...
As the Vice President of Media at Winfield and Associates Marketing and Advertising, Andrea Schmidt plays a pivotal role in shaping the media strategies that drive client success across various sectors, including law firms, retail, and the restaurant industry. With a keen understanding of integrated marketing, Andrea specializes in leveraging platforms like Facebook Advertising, Google AdWords, and Email Marketing to attract new customers and enhance client engagement.
In an era where media fragmentation poses significant challenges, Andrea's expertise becomes invaluable. She adeptly navigates the complexities of digital media, ensuring that her clients not only reach their target audiences but also communicate effectively with existing customers. Her hands-on approach to media buying and planning enables her to craft tailored advertising campaigns that resonate with specific demographics, maximizing return on investment.
Key projects under Andrea's leadership include successful multi-channel campaigns that have significantly increased foot traffic for local restaurants and enhanced client acquisition for law firms. Her proficiency in writing compelling press releases and brochures further amplifies brand visibility, while her strategic media planning ensures that every dollar spent is optimized for impact. With a strong foundation in sales and new media, Andrea continues to innovate and adapt in a rapidly evolving landscape, making her a trusted partner for businesses looking to thrive in a competitive marketplace.
