Andrea Santos is a multifaceted professional whose expertise seamlessly blends her musical talents with her extensive background in public relations and communications. As a key member of Shanti Shanti, a dynamic music group she co-founded with her sister Sara, Andrea plays an integral role in...
Andrea Santos is a multifaceted professional whose expertise seamlessly blends her musical talents with her extensive background in public relations and communications. As a key member of Shanti Shanti, a dynamic music group she co-founded with her sister Sara, Andrea plays an integral role in composing, producing, and performing original music that resonates deeply with audiences. The duo's unique sound, characterized by a fusion of singer-songwriter elements and traditional Sanskrit chants, showcases their spontaneous ability to chant, read, write, and translate Sanskrit—a distinctive feature that sets Shanti Shanti apart in the contemporary music landscape.
In her current role, Andrea not only contributes her musical prowess but also leverages her skills in media relations and strategic communications to enhance the band's visibility and engagement. Her experience in public relations equips her with the tools to craft compelling narratives around their music, effectively utilizing social media and press releases to connect with fans and industry stakeholders alike. Key projects have included the development of promotional campaigns that highlight the spiritual and cultural significance of their work, as well as collaborations with other artists that expand their reach and influence.
Andrea's strong marketing acumen, combined with her Bachelor of Arts degree focused in Anthropology, allows her to approach music from a culturally informed perspective, enriching the storytelling aspect of their compositions. As Shanti Shanti continues to evolve, Andrea remains committed to exploring new creative avenues while fostering meaningful connections within the music community, making her a vital force in the intersection of art and communication.
