Andrea Frugani is a dynamic PR & Communication Manager at Calzedonia Group, where she expertly navigates the intricacies of brand marketing and strategic communications for the iconic brands Calzedonia, Intimissimi, and Falconeri in the Japanese market. With a robust background in PR and marketing since...
Andrea Frugani is a dynamic PR & Communication Manager at Calzedonia Group, where she expertly navigates the intricacies of brand marketing and strategic communications for the iconic brands Calzedonia, Intimissimi, and Falconeri in the Japanese market. With a robust background in PR and marketing since 2012, Andrea has cultivated a unique blend of skills that encompass both online and offline omnichannel market development. Her entrepreneurial mindset drives her to innovate and adapt in a rapidly changing retail landscape, ensuring that each brand resonates with the diverse consumer base in Japan.
In her current role, Andrea spearheads key projects that enhance brand awareness and elevate the customer experience. She is instrumental in crafting compelling narratives that align with the cultural nuances of the APAC region, leveraging her expertise in market research and project management to execute impactful campaigns. Her strategic approach to digital marketing and brand positioning has resulted in increased visibility and engagement across multiple platforms.
Andrea's passion for holistic well-being, reflected in her skills as a yoga instructor, infuses her professional life with a unique perspective on balance and mindfulness in branding. This holistic approach not only enhances her creativity but also fosters a collaborative environment that encourages innovative thinking within her team. As she continues to drive Calzedonia Group's communication strategies, Andrea remains committed to building strong relationships with stakeholders and consumers alike, ensuring that each brand's story is told with authenticity and flair.
