As the Vice President of Customer Relations at Pawz Dog Boots LLC, Andrea Friedland leverages over 20 years of marketing expertise to enhance customer engagement and drive brand loyalty for the company’s innovative product line. Pawz is renowned for its unique waterproof, disposable, and reusable...
As the Vice President of Customer Relations at Pawz Dog Boots LLC, Andrea Friedland leverages over 20 years of marketing expertise to enhance customer engagement and drive brand loyalty for the company’s innovative product line. Pawz is renowned for its unique waterproof, disposable, and reusable dog boots, which are crafted from natural rubber and are 100% biodegradable. Under Andrea's leadership, the company has successfully positioned itself as a leader in the pet accessory market, emphasizing sustainability and functionality.
Andrea's role involves spearheading key projects that focus on experiential marketing and integrated branding strategies. She has been instrumental in launching the 1Z Coat, a waterproof and windproof dog coat designed with a built-in harness, which has garnered significant attention for its practicality and style. Her deep understanding of relationship marketing has enabled Pawz to cultivate strong partnerships with retailers and distributors, ultimately increasing sales and market penetration.
In addition to her project management skills, Andrea excels in new business development and event planning, orchestrating initiatives that elevate brand visibility and customer interaction. Her proven ability to negotiate and implement effective marketing communications strategies has resulted in a measurable increase in traffic and revenue. By harnessing her extensive industry contacts and insights, Andrea continues to drive Pawz's mission of providing serious paw protection while promoting eco-friendly practices in the pet industry. Through her innovative approach, she ensures that Pawz remains at the forefront of pet care solutions, appealing to environmentally conscious consumers and their beloved pets.
