Andrea C. is an accomplished Brand Strategist at Andy Cleary Design & Consulting, where she leverages her extensive expertise in brand development and marketing research to empower agencies and startups. With a focus on creative direction and brand architecture, Andrea excels in helping brands forge...
Andrea C. is an accomplished Brand Strategist at Andy Cleary Design & Consulting, where she leverages her extensive expertise in brand development and marketing research to empower agencies and startups. With a focus on creative direction and brand architecture, Andrea excels in helping brands forge deeper connections with their audiences. Her keen observational skills and ability to put people at ease allow her to uncover valuable insights into consumer behavior, which are essential for crafting effective brand positioning strategies.
Currently, Andrea is engaged in a pivotal project with PRSIV Behavioral Insights as a freelance qualitative moderator. In this role, she provides critical insights into shopping habits and package updates for healthcare and hygiene products, helping brands navigate the complexities of consumer preferences in a rapidly evolving market. Additionally, she is collaborating with Tailfin Marketing, where she briefs teams on updates to Dr-Patient collateral for a family of medical aesthetic lasers, ensuring that the messaging resonates with both medical professionals and patients alike.
Andrea’s multifaceted skill set encompasses digital marketing, corporate identity, and photography, enabling her to approach brand strategy from a holistic perspective. Her passion for understanding how people interact with products and services drives her to create innovative solutions that not only enhance brand visibility but also foster loyalty and engagement. As she continues to fortify the creative, research, and strategic planning capabilities of her clients, Andrea remains committed to delivering impactful results that elevate brand experiences in today’s competitive landscape.
