Andrea Blankenship serves as the Director of International Tourism at the Colorado Office of Economic Development and International Trade, where she plays a pivotal role in shaping the state's tourism landscape. With a keen focus on fostering international relationships, Andrea has successfully restructured the international...
Andrea Blankenship serves as the Director of International Tourism at the Colorado Office of Economic Development and International Trade, where she plays a pivotal role in shaping the state's tourism landscape. With a keen focus on fostering international relationships, Andrea has successfully restructured the international tourism promotion program, leveraging extensive research and data analytics to develop a forward-thinking strategic plan. This initiative involved adjusting target markets and realigning personnel resources to maximize return on investment (ROI), ensuring that Colorado remains a competitive destination for global travelers.
Under her leadership, the Colorado Tourism Office achieved a remarkable milestone, welcoming over 1 million international travelers in 2019, who collectively contributed $1.6 billion in travel spending. This achievement underscores her expertise in strategic business planning and global marketing, as well as her ability to cultivate synergistic partnerships across various departments. Andrea’s analytical approach to revenue analysis and competitive analysis has been instrumental in identifying emerging markets and optimizing promotional strategies, ultimately enhancing the efficiency of tourism initiatives.
Her skills in account management, contract negotiation, and team building have fostered a collaborative environment that encourages innovation and adaptability within her team. As a results-oriented executive, Andrea is not only focused on driving positive change but is also committed to creating comprehensive business approaches that elevate Colorado's status as a premier international travel destination. Through her visionary leadership, she continues to navigate the complexities of the tourism industry, ensuring sustainable growth and a vibrant future for Colorado’s economy.
