As the Chief Marketing Officer at BodySpec, Andrea Barsk-Roberts plays a pivotal role in shaping the company’s strategic vision and driving its mission to enhance preventive health through innovative mobile health clinics. With a robust background in marketing, general management, and operations, Andrea leverages her...
As the Chief Marketing Officer at BodySpec, Andrea Barsk-Roberts plays a pivotal role in shaping the company’s strategic vision and driving its mission to enhance preventive health through innovative mobile health clinics. With a robust background in marketing, general management, and operations, Andrea leverages her extensive experience across diverse industries—including food, pet, and health & wellness services—to create impactful marketing strategies that resonate with both B2C and B2B audiences.
At BodySpec, Andrea is at the forefront of key projects that integrate cutting-edge technology with health services, particularly in deploying complex devices like DEXA scanners within mobile clinics. Her leadership is instrumental in optimizing conversion rates and enhancing customer engagement through data-driven marketing initiatives. By establishing clear Key Performance Indicators (KPIs) and employing strategic planning, she ensures that BodySpec not only meets but exceeds its growth targets while maintaining a strong focus on customer service and satisfaction.
Andrea’s expertise in managing agency partners and mentoring internal teams fosters a collaborative environment that drives innovation and operational excellence. Her commitment to continuous improvement and analysis empowers BodySpec to adapt to the ever-evolving landscape of health and wellness, ensuring that the company remains a leader in mobile health screenings. Through her visionary leadership, BodySpec is not just transforming the way health screenings are delivered; it is also unlocking new pathways to preventive health for communities across the nation.
