Andre Maurino is a seasoned executive with over 21 years of experience in C-Level roles across various sectors, currently serving as the President of JDE Peet's Brazil. His journey with the company began in 2012, where he initially took on the role of Chief Financial...
Andre Maurino is a seasoned executive with over 21 years of experience in C-Level roles across various sectors, currently serving as the President of JDE Peet's Brazil. His journey with the company began in 2012, where he initially took on the role of Chief Financial Officer, followed by a pivotal position as Director of Sales. In early 2019, Andre transitioned to the presidency, where he has been instrumental in driving the premiumization of the coffee and tea category in Brazil, a mission that aligns with JDE Peet's commitment to quality and innovation.
Under Andre's leadership, JDE Peet's Brazil has embarked on several key projects aimed at enhancing brand visibility and consumer engagement. His strategic vision has led to the successful launch of premium product lines that cater to evolving consumer preferences, leveraging market insights and trends to position the company as a leader in the competitive beverage landscape. His expertise in internal controls, risk management, and financial reporting has been critical in optimizing operational efficiency and ensuring robust governance practices within the organization.
Andre's comprehensive skill set encompasses treasury management, mergers and acquisitions, and internal audit processes, enabling him to navigate complex financial landscapes with agility. His focus on forecasting and financial strategy has not only strengthened JDE Peet's market position but also fostered a culture of continuous improvement and innovation. As he continues to lead the Brazilian operations, Andre remains dedicated to driving sustainable growth and enhancing the overall customer experience, solidifying JDE Peet's reputation as a premium brand in the coffee industry.
