As the Senior Marketing Director at Doublespace, Andia Smull leverages her extensive experience in integrated marketing to drive impactful brand strategies and engagement initiatives across diverse sectors, including Consumer, Non-Profit/Association, and B2B organizations. With a keen focus on data-driven decision-making, Andia excels in synthesizing qualitative...
As the Senior Marketing Director at Doublespace, Andia Smull leverages her extensive experience in integrated marketing to drive impactful brand strategies and engagement initiatives across diverse sectors, including Consumer, Non-Profit/Association, and B2B organizations. With a keen focus on data-driven decision-making, Andia excels in synthesizing qualitative and quantitative research to craft marketing programs that resonate with target audiences and deliver measurable results. Her strategic leadership is evident in her ability to develop comprehensive marketing plans that align with business objectives, ensuring that promotional activations not only enhance brand visibility but also foster customer acquisition and retention.
At Doublespace, Andia spearheads key projects that integrate innovative digital marketing tactics with traditional advertising strategies, creating a cohesive brand narrative that captivates and engages. Her expertise in social media marketing and interactive media planning allows her to harness the power of various platforms, driving audience engagement and building community around the brand. Moreover, her proficiency in marketing analytics enables her to continuously assess campaign performance, optimizing strategies in real-time to maximize ROI.
Andia's collaborative approach fosters cross-functional partnerships, ensuring that marketing efforts are aligned with overarching business goals. Her ability to navigate the complexities of marketplace dynamics and competitive intelligence positions her as a strategic asset within the organization. With a passion for storytelling and a commitment to delivering results, Andia Smull is not only shaping the marketing landscape at Doublespace but also setting new standards for integrated marketing excellence in the industry.
