Anandini Arora is a dynamic marketing professional currently serving as the Assistant Brand Manager for Moov and Dermacare at Reckitt, where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive brand growth and equity. With a solid foundation from IIM...
Anandini Arora is a dynamic marketing professional currently serving as the Assistant Brand Manager for Moov and Dermacare at Reckitt, where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive brand growth and equity. With a solid foundation from IIM Ahmedabad and over 6.5 years of diverse marketing and sales roles at Reckitt India, Anandini has honed her skills in category management and strategic brand communication. Her role encompasses overseeing a portfolio that includes notable products such as Dettol Antiseptic Liquid and Disinfectant Spray, with a focus on achieving ambitious revenue and market share targets for brands valued at $120 million.
Anandini’s expertise lies in crafting compelling marketing strategies that resonate with consumers while ensuring alignment with the overall business objectives. She is adept at managing brand P&L, developing annual plans, and executing multi-channel marketing initiatives that enhance brand visibility and consumer engagement. Her collaborative approach has fostered strong partnerships across cross-functional teams, enabling her to effectively navigate the complexities of the FMCG landscape.
Recognized as a National Finalist in the Cannes Young Lions competition for two consecutive years (2022 and 2023) in the Marketing Category, Anandini's passion for innovative marketing solutions is evident in her work. Her proficiency in marketing communications, online marketing, and business strategy, combined with her strong negotiation and team management skills, positions her as a key player in Reckitt’s mission to deliver high-quality health and hygiene products to consumers. As she continues to drive impactful projects within the Moov and Dermacare brands, Anandini remains committed to pushing the boundaries of creativity and effectiveness in marketing.
