Anand Tomar is an accomplished Engineering Manager at Meta, where he plays a pivotal role in shaping the future of digital advertising on Instagram. With a robust background in software engineering and a proven track record in the computer networking industry, Anand leverages his expertise...
Anand Tomar is an accomplished Engineering Manager at Meta, where he plays a pivotal role in shaping the future of digital advertising on Instagram. With a robust background in software engineering and a proven track record in the computer networking industry, Anand leverages his expertise in Python, C++, and Agile methodologies to drive innovation within the IG ads delivery platform team. His current focus is on developing generic ads delivery frameworks that not only streamline the monetization process across Instagram but also align with Meta's overarching goals for product growth.
Anand's leadership is instrumental in integrating in-product promotions with stringent brand safety and content suitability controls. This ensures that advertisers can confidently reach their target audiences while maintaining the integrity of the platform. His proficiency in TCP/IP and cloud computing further enhances the scalability and reliability of the ad delivery systems, enabling rapid deployment and adaptation to evolving market demands.
Key projects under Anand's guidance include the implementation of multithreading techniques to optimize performance and reduce latency in ad serving, as well as the use of shell scripting to automate various aspects of the development process. His commitment to fostering an Agile environment encourages collaboration and continuous improvement, empowering his team to deliver high-quality solutions efficiently. With a strong foundation in software development and a keen understanding of the digital advertising landscape, Anand Tomar is not only driving Meta's advertising initiatives forward but also setting new standards for excellence in the industry.
