As the Director of Kids Consumer Insights at Nike, Ana Morello plays a pivotal role in shaping the strategic vision for one of the company's most dynamic segments. With over 14 years of experience, Ana excels at transforming complex data into compelling narratives that drive...
As the Director of Kids Consumer Insights at Nike, Ana Morello plays a pivotal role in shaping the strategic vision for one of the company's most dynamic segments. With over 14 years of experience, Ana excels at transforming complex data into compelling narratives that drive actionable insights. Her expertise lies in demystifying numbers and cultural nuances, enabling her to craft strategies that not only resonate with young consumers but also align with Nike's overarching goals of innovation and sustainability.
In her current role, Ana is a vital member of both the Kids and Insights & Analytics leadership teams, where she contributes to defining the strategic vision and operating model for the brand. She leads multi-billion dollar franchise and portfolio management initiatives, collaborating closely with merchandising, planning, and wholesale teams to position footwear and apparel franchises effectively. Her focus on creating sustainable and long-term product lifecycles ensures that Nike remains at the forefront of the industry while meeting the evolving needs of young athletes and their families.
Ana's ability to bridge the gap between technical teams and C-level executives is a testament to her strong stakeholder engagement skills. She adeptly communicates insights that inform corporate strategy and drive product innovation, ensuring that Nike's offerings not only meet market demands but also inspire the next generation of athletes. With a commitment to leadership and team management, Ana is dedicated to nurturing talent within her team, fostering an environment where creativity and strategic thinking thrive. Through her work, she continues to catalyze business opportunities and shape brand success in the competitive landscape of children's sportswear.
