As the Senior Director of Rights Management at Trusted Media Brands (TMB), Ana M. plays a pivotal role in navigating the complex landscape of content rights and ownership. With over a decade of experience in the field, she has honed her expertise in licensing content...
As the Senior Director of Rights Management at Trusted Media Brands (TMB), Ana M. plays a pivotal role in navigating the complex landscape of content rights and ownership. With over a decade of experience in the field, she has honed her expertise in licensing content and acquiring rights on behalf of clients, ensuring that TMB maximizes monetization opportunities across its diverse digital platforms. Ana leads the Rights and Ownership team, where she is responsible for managing escalated rights issues with third parties and ensuring that any rights concerns arising from TMB's digital brands are resolved efficiently and effectively.
One of Ana's key projects involves the implementation of a comprehensive process to track rights issues using Salesforce, which enhances the team's ability to monitor and resolve challenges in real-time. This initiative not only streamlines internal workflows but also fosters a culture of accountability and transparency within the organization. Ana's proficiency in contract administration and rights verification, coupled with her strong background in intellectual property and music licensing, empowers her to navigate the intricacies of digital media rights with confidence.
Her skills in digital strategy and online marketing are instrumental in aligning TMB's content offerings with market demands, ensuring that the company remains at the forefront of the ever-evolving media landscape. As a thought leader in rights management, Ana M. is dedicated to fostering innovation and collaboration within her team, ultimately driving TMB's success in delivering high-quality content while safeguarding its intellectual property.
