Ana Gonzalez Laucirica serves as the Senior Brand Manager at Purely Elizabeth, where she leverages her extensive experience in consumer packaged goods (CPG) brand marketing to drive business success through consumer delight. With a robust background that spans B2B marketing, consumer insights, and market research,...
Ana Gonzalez Laucirica serves as the Senior Brand Manager at Purely Elizabeth, where she leverages her extensive experience in consumer packaged goods (CPG) brand marketing to drive business success through consumer delight. With a robust background that spans B2B marketing, consumer insights, and market research, Ana is adept at navigating the complexities of the food industry, both in the U.S. and internationally. In her current role, she is responsible for executing day-to-day brand activities, which include strategic marketing planning, portfolio rationalization, and packaging updates. Her keen analytical skills enable her to utilize data from providers like SPINS and IRI Panel to inform decision-making and optimize brand performance.
Ana is also instrumental in creating and executing impactful brand partnerships across retail and digital media platforms, ensuring that Purely Elizabeth maintains a strong presence in a competitive marketplace. By leading the integrated communication planning process, she develops comprehensive, omnichannel marketing plans that resonate with consumers and drive engagement. Her expertise in campaign briefing and operations management allows her to effectively manage cross-functional teams and foster collaboration, ensuring that all brand initiatives align with the company's vision and objectives.
With a passion for consumer insights and a commitment to excellence, Ana's leadership and communication skills have been pivotal in enhancing the brand's visibility and consumer loyalty. As she continues to innovate and adapt in the fast-paced CPG landscape, Ana remains dedicated to delivering exceptional value to both the brand and its consumers.
