Ana Herruzo is a visionary Creative Director at VirtuLabs, where she expertly navigates the intersection of architecture, interactive design, and emerging media. With a robust background in spatial experiences, Ana specializes in integrating lighting, audio, and video into physical environments, creating immersive experiences that engage...
Ana Herruzo is a visionary Creative Director at VirtuLabs, where she expertly navigates the intersection of architecture, interactive design, and emerging media. With a robust background in spatial experiences, Ana specializes in integrating lighting, audio, and video into physical environments, creating immersive experiences that engage diverse audiences. Her current role involves executive creative direction for PVR Ltd.'s state-of-the-art luxury cinemas, designed by the renowned Madrid-based architecture studio Gronda. Here, she is responsible for the holistic management of client relationships and the conceptualization and design of media integration across expansive panoramic displays, ensuring that each cinematic experience is not just viewed but felt.
Ana's expertise in TouchDesigner, Python, and interactive programming allows her to push the boundaries of immersive environments, crafting dynamic experiences that resonate with viewers. Her work often includes projection mapping and show control, where she seamlessly blends real-time graphics with architectural elements to create captivating narratives. As a co-founder of a collaborative platform composed of developers and engineers, Ana fosters innovation and creativity, driving projects that explore the potential of computational media in spatial design.
Her commitment to education further enriches her professional journey, as she shares her knowledge and insights with the next generation of designers. By synthesizing her skills in experience design and live visuals, Ana Herruzo continues to redefine the landscape of interactive architecture, making her a pivotal figure in the evolution of immersive experiences in the entertainment industry.
