Ana Frazao is a seasoned Principal Brand Designer at BetterUp, where she leverages over 15 years of experience in visual storytelling to elevate the brand's presence across various platforms. With a robust background in designing for high-profile Keynote events, including more than seven years at...
Ana Frazao is a seasoned Principal Brand Designer at BetterUp, where she leverages over 15 years of experience in visual storytelling to elevate the brand's presence across various platforms. With a robust background in designing for high-profile Keynote events, including more than seven years at Apple, Ana has honed her skills in creating compelling narratives that resonate with diverse audiences. Her role at BetterUp involves leading strategic keynote design for the CEO and C-suite executives, ensuring that each presentation not only communicates key messages but also aligns with the company's brand and business objectives.
Ana's expertise extends beyond traditional design; she is adept at crafting engaging experiences and environments for a wide range of events, from large-scale conferences to intimate community gatherings. Her innovative design solutions are instrumental in driving brand recognition and enhancing audience engagement. By utilizing her proficiency in tools such as Adobe Creative Suite, Keynote, and Sketch, Ana creates visually stunning graphics and brand collateral that captivate and inspire.
In addition to her design acumen, Ana is a creative problem solver who excels in storyboarding and typography, allowing her to transform complex ideas into clear, impactful visuals. Her commitment to elevating existing brand templates and creating cohesive visual identities ensures that BetterUp stands out in a competitive landscape. Through her work, Ana continues to push the boundaries of design, making a significant impact on the way the brand communicates its mission and values to the world.
