Ana Karina Dominguez is a dynamic Staff Digital Product Designer at Nike, where she seamlessly merges her design expertise with her passion for the sports industry. In her current role, Ana focuses on user research, interface design, and enhancing overall user experiences, playing a pivotal...
Ana Karina Dominguez is a dynamic Staff Digital Product Designer at Nike, where she seamlessly merges her design expertise with her passion for the sports industry. In her current role, Ana focuses on user research, interface design, and enhancing overall user experiences, playing a pivotal role in the creation of innovative digital products that resonate with athletes and consumers alike. Her deep understanding of user-centered design principles allows her to craft intuitive interfaces that not only meet but exceed user expectations.
One of Ana's key projects has been the development and standardization of Nike’s internal marketing tool. By cultivating strategic partnerships with cross-functional teams, she has aligned design initiatives with overarching business goals, ensuring that performance targets are met efficiently. Ana's leadership in conducting workshops has been instrumental in fostering a culture of collaboration and consistency, enabling her team to adhere to a unified design system that accelerates project delivery.
Her skill set is diverse and robust, encompassing group discussions, Photoshop, Illustrator, and web design, among others. Ana is particularly adept at contextual research and concept development, which allows her to derive insights that inform her design decisions. Additionally, her knowledge of fluid dynamics and Keyshot enhances her ability to create visually compelling and functional designs. With a commitment to innovation and excellence, Ana Karina Dominguez continues to push the boundaries of digital design at Nike, making a significant impact in the sports industry.
