As the Vice President of Strategy at Klick, Amy Yan leverages her extensive expertise in integrated marketing and quantitative analysis to drive innovative solutions that resonate with customers across diverse sectors. With a keen focus on understanding customer behaviors and pain points, Amy leads strategic...
As the Vice President of Strategy at Klick, Amy Yan leverages her extensive expertise in integrated marketing and quantitative analysis to drive innovative solutions that resonate with customers across diverse sectors. With a keen focus on understanding customer behaviors and pain points, Amy leads strategic initiatives that enhance brand planning and marketing strategies for a variety of clients, particularly in the CPG, pharmaceuticals, and medical device industries. Her role encompasses overseeing multiple client portfolios, where she applies her deep knowledge of therapeutic areas such as bipolar depression, schizophrenia, oncology, and rare blood disorders to craft tailored marketing strategies that effectively engage healthcare professionals and consumers alike.
Amy's approach is characterized by a blend of creative and analytical thinking, utilizing advanced skills in digital strategy, mobile marketing, and data mining to inform her decisions. Her proficiency in statistics and web analytics enables her to extract actionable insights from complex data sets, ensuring that her strategies are not only innovative but also grounded in empirical evidence. By harnessing the power of digital media and interactive marketing, Amy is adept at creating campaigns that drive engagement and foster meaningful connections between brands and their audiences.
In her current role, Amy is instrumental in shaping the strategic direction of Klick, ensuring that the agency remains at the forefront of industry trends and client needs. Her commitment to excellence and passion for delivering impactful solutions make her a valuable asset in the ever-evolving landscape of marketing strategy.
