As the Senior Manager of Content Design and Copy Director at Klaviyo, Amy Stevens plays a pivotal role in shaping the brand's narrative and driving its marketing initiatives. With a rich background in content design across various sectors, including agencies, consultancies, and enterprise UX teams,...
As the Senior Manager of Content Design and Copy Director at Klaviyo, Amy Stevens plays a pivotal role in shaping the brand's narrative and driving its marketing initiatives. With a rich background in content design across various sectors, including agencies, consultancies, and enterprise UX teams, Amy has leveraged her expertise to establish a robust content discipline within the design team in Research and Development. Over her first year and a half at Klaviyo, she spearheaded the creation of a cohesive content strategy that aligns with the company's vision, ensuring that every piece of content resonates with the target audience while enhancing user experience.
In her current role, Amy is at the forefront of creative campaign concepting, where she collaborates closely with channel-specific marketing stakeholders, content strategists, and public relations teams to deliver compelling narratives that drive engagement and conversion. Her ability to integrate marketing efforts across digital platforms, from social media to email campaigns, showcases her proficiency in digital marketing and systems thinking. Amy's leadership extends beyond her immediate team; she regularly engages with cross-functional partners in product design, research, and engineering, fostering a collaborative environment that prioritizes innovation and user-centric design.
Amy's diverse skill set, which includes art direction and user experience design, allows her to approach projects holistically, ensuring that content not only informs but also inspires. As she continues to lead her team in crafting impactful content, Amy remains committed to pushing the boundaries of integrated marketing, positioning Klaviyo as a leader in the industry. Her passion for storytelling and strategic thinking drives her to create meaningful connections between brands and their audiences, making her an invaluable asset to Klaviyo's marketing efforts.
