As the Director of User Experience Design at PBS, Amy Rubino is at the forefront of crafting exceptional digital experiences that resonate with diverse audiences. With a keen focus on user-centered design, Amy leads a talented hybrid team of four designers, each specializing in various...
As the Director of User Experience Design at PBS, Amy Rubino is at the forefront of crafting exceptional digital experiences that resonate with diverse audiences. With a keen focus on user-centered design, Amy leads a talented hybrid team of four designers, each specializing in various aspects of design, including web, app, 3D, and motion graphics. Her superpower lies in her ability to translate complex user needs into intuitive interfaces that not only enhance user engagement but also drive significant business results.
Amy’s current projects include the redesign of PBS's streaming platforms and educational websites, where she employs rigorous user research and usability testing to ensure that every design decision is grounded in real user feedback. By conducting contextual inquiries and usability assessments, she uncovers the motivations and behaviors of users, allowing her team to create experiences that are both accessible and impactful.
In addition to her project work, Amy is passionate about fostering a collaborative environment that encourages creativity and innovation. She advocates for the integration of accessibility standards in all design processes, ensuring that PBS's digital offerings are inclusive for all viewers. Her expertise in interaction design and wireframing allows her to effectively communicate ideas and visions, guiding her team through the iterative design process. As she continues to explore innovative solutions for PBS's content management tools and viewer engagement strategies, Amy remains committed to building a future where every user’s unique story is celebrated through exceptional digital experiences.
