As the Director of Sales at HaynesBesco Group, LLC, Amy Medhurst brings over 25 years of extensive experience in the consumer products industry, particularly in the realm of custom social expression. Her role is pivotal in driving the company’s sales strategy and fostering relationships with...
As the Director of Sales at HaynesBesco Group, LLC, Amy Medhurst brings over 25 years of extensive experience in the consumer products industry, particularly in the realm of custom social expression. Her role is pivotal in driving the company’s sales strategy and fostering relationships with a diverse array of clients, including national retailers, specialty stores, and e-commerce merchants. Amy's leadership is instrumental in executing innovative product solutions that cater to the unique needs of each segment, from gift packaging and stationery to textiles and drinkware.
Under her guidance, HaynesBesco has successfully launched several key projects that highlight the company's commitment to quality and creativity. Amy has spearheaded initiatives that integrate market trends with consumer insights, ensuring that the company remains at the forefront of the industry. Her expertise in new business development and customer relationship management (CRM) has not only expanded the company’s client base but also strengthened existing partnerships, fostering loyalty and long-term collaboration.
Amy's proficiency in brand development and media relations has been crucial in enhancing HaynesBesco's market presence. She actively participates in trade shows, showcasing the company’s innovative products and engaging with potential clients to explore new opportunities. Additionally, her skills in contract review and budget management ensure that the company operates efficiently while maximizing profitability. With a keen eye for intellectual property, Amy also navigates the complexities of product licensing, safeguarding the company’s creative assets. Through her strategic vision and hands-on approach, Amy Medhurst continues to elevate HaynesBesco Group, LLC as a leader in the custom social expression market.
