As the Vice President of Marketing & Media Investment at E. & J. Gallo Winery, Amy Lund is at the forefront of innovative marketing strategies that elevate brand visibility and consumer engagement. Since her pivotal role in securing Gallo as the official wine and vodka...
As the Vice President of Marketing & Media Investment at E. & J. Gallo Winery, Amy Lund is at the forefront of innovative marketing strategies that elevate brand visibility and consumer engagement. Since her pivotal role in securing Gallo as the official wine and vodka sponsor of the NFL in 2022, Amy has harnessed the immense reach of the league to position Gallo's diverse portfolio in a competitive market. This strategic move not only capitalized on a unique opportunity following Anheuser-Busch's exit from the wine space but also reinforced Gallo’s commitment to connecting with consumers in meaningful ways.
In her current position, Amy oversees a robust organization of 120 professionals, including seven senior directors who lead various functions such as creative development, public relations, digital marketing, and media investment. Her leadership is characterized by a focus on fostering collaborative relationships with external agencies, ensuring that Gallo's marketing initiatives are both innovative and effective. With a keen eye for consumer trends and a deep understanding of the consumer products landscape, Amy drives brand awareness through targeted campaigns that resonate with diverse audiences.
Amy's expertise in business strategy, process improvement, and product development is instrumental in navigating the complexities of the wine and spirits industry. She leverages her skills in forecasting and budget management to optimize media investments, ensuring that every dollar spent contributes to Gallo's overarching business objectives. As a dynamic leader, Amy Lund continues to shape the future of Gallo’s marketing efforts, positioning the winery as a trailblazer in the competitive beverage landscape.
