As the Director of Creative Services at TATCHA, Amy Leavitt plays a pivotal role in shaping the brand's visual identity and ensuring that its luxury skincare products resonate with consumers on multiple levels. With a strong foundation in project management and client services, Amy leads...
As the Director of Creative Services at TATCHA, Amy Leavitt plays a pivotal role in shaping the brand's visual identity and ensuring that its luxury skincare products resonate with consumers on multiple levels. With a strong foundation in project management and client services, Amy leads both internal and external creative teams, fostering an environment of collaboration and innovation. Her expertise in assessing and standardizing procedures has been instrumental in enhancing cost efficiency and profitability, allowing TATCHA to maintain its commitment to quality while optimizing resources.
Amy is currently spearheading key projects that involve the development of branding, packaging, and digital assets that align with TATCHA’s product development calendar. This involves meticulous planning and a deep understanding of market trends, consumer preferences, and the luxury skincare landscape. By collaborating closely with cross-functional teams—including marketing, product development, and sales—she ensures that every creative output not only meets but exceeds the expectations of both the brand and its discerning clientele.
Her recruitment of in-house creative and project management talent has strengthened TATCHA’s creative capabilities, enabling the company to respond swiftly to market demands while maintaining a cohesive brand narrative. With a background in fine art photography and a keen eye for art direction, Amy brings a unique perspective to the creative process, ensuring that every piece of collateral reflects TATCHA’s ethos of elegance and efficacy. Her ability to build successful project teams, combined with her passion for luxury branding, positions her as a key driver of TATCHA’s continued success in the competitive skincare industry.
