As the Group Strategy Director and Senior Principal Solution Architect at Accenture, Amy Graff stands at the intersection of innovative marketing and strategic execution, driving transformative solutions for clients across diverse industries. With a relentless focus on customer-centricity, Amy leverages her extensive expertise in content...
As the Group Strategy Director and Senior Principal Solution Architect at Accenture, Amy Graff stands at the intersection of innovative marketing and strategic execution, driving transformative solutions for clients across diverse industries. With a relentless focus on customer-centricity, Amy leverages her extensive expertise in content strategy, shopper marketing, and digital transformation to craft compelling brand narratives that resonate with target audiences. Her role involves mediating between sales and project delivery teams, ensuring that large-scale marketing engagements are not only well-structured but also de-risked and operationalized effectively across various geographies.
Amy has spearheaded numerous high-impact projects that encompass brand positioning, communications planning, and creative concepting. Her adeptness in content creation and localization, combined with a keen understanding of data-driven experimentation strategies, enables her to optimize marketing campaigns for maximum engagement and conversion. She is also deeply involved in martech systems integration, ensuring that clients are equipped with the right tools and technologies to enhance their marketing effectiveness.
A lifelong learner and advocate for inclusion, Amy's approach is characterized by empathy and collaboration, allowing her to build strong relationships with clients and teams alike. Her proficiency in SEO copywriting, content management, and the Adobe Creative Suite further enhances her ability to deliver tailored solutions that meet the unique needs of each client. As a friendly Midwesterner with a passion for big ideas and creativity, Amy Graff continues to redefine the landscape of brand and content strategy at Accenture, making a lasting impact on the marketing industry.
