Amy Fruehstorfer serves as a Vice President of Marketing Optimization at JPMorgan Chase & Co., where she plays a pivotal role in enhancing the bank's marketing strategies through innovative optimization techniques. With a strong focus on leveraging external platforms, Amy collaborates closely with business leaders...
Amy Fruehstorfer serves as a Vice President of Marketing Optimization at JPMorgan Chase & Co., where she plays a pivotal role in enhancing the bank's marketing strategies through innovative optimization techniques. With a strong focus on leveraging external platforms, Amy collaborates closely with business leaders to refine marketing channels and deepen customer relationships. Her expertise in AI-driven language optimization, particularly through tools like Persado, allows her to lead multi-variant experimentation initiatives that effectively engage customers throughout their financial journeys.
In her current role, Amy is the driving force behind the Email Governance Strategy initiatives, which encompass campaign demand management, time-to-market reduction, and the evolution of email templates to align with the brand’s vision. By implementing a robust marketing preference framework, she ensures that customer communications are not only timely but also relevant and personalized, enhancing overall customer experience.
Amy’s proficiency in tools such as Sprinklr and DoubleClick for Advertisers, combined with her certifications in Adobe SiteCatalyst and Insight, positions her as a key advocate for data-driven decision-making within the organization. Her ability to bridge technical communications between product managers and vendors facilitates the seamless execution of cross-functional projects, ensuring that marketing strategies are both innovative and effective. With a solid foundation in web analytics and digital marketing, Amy continues to drive impactful results at JPMorgan Chase & Co., positioning the bank as a leader in customer engagement and satisfaction in the financial services industry.
