Amitabh Suri, the Chief Executive Officer of Arrow at Arvind Fashions Limited, brings a wealth of experience and a unique perspective to the fashion industry, shaped by his diverse upbringing across India and his strong foundation in brand management. With a career that began at...
Amitabh Suri, the Chief Executive Officer of Arrow at Arvind Fashions Limited, brings a wealth of experience and a unique perspective to the fashion industry, shaped by his diverse upbringing across India and his strong foundation in brand management. With a career that began at the inception of Indian Terrain, Amitabh has been pivotal in establishing the brand as a benchmark for quality and style in the Indian apparel market. His deep understanding of trend analysis and brand awareness has allowed him to navigate the ever-evolving landscape of fashion, ensuring that Arrow remains at the forefront of consumer preferences.
In his current role, Amitabh is spearheading key projects aimed at enhancing Arrow's market presence and expanding its product offerings. His expertise in fashion design and styling is instrumental in curating collections that resonate with modern consumers while maintaining the brand's heritage of quality. Under his leadership, Arrow has embraced innovative sourcing strategies and target costing methodologies that not only optimize operational efficiency but also ensure competitive pricing without compromising on quality.
Amitabh's commitment to public relations and store management has fostered strong relationships with stakeholders and enhanced the overall customer experience. His strategic vision and hands-on approach have positioned Arrow as a leader in the denim segment, appealing to a diverse demographic. As he continues to drive growth and innovation at Arvind Fashions Limited, Amitabh Suri exemplifies the dynamic leadership necessary to thrive in the competitive fashion industry.
