Amit Shivale serves as the Vice President and Head of New Product Innovation at Capital Bank, N.A., where he leverages over 15 years of experience in product strategy and digital transformation to drive customer growth and engagement. His expertise lies at the intersection of design...
Amit Shivale serves as the Vice President and Head of New Product Innovation at Capital Bank, N.A., where he leverages over 15 years of experience in product strategy and digital transformation to drive customer growth and engagement. His expertise lies at the intersection of design thinking and analytics, allowing him to create innovative products that resonate with consumers. One of his standout achievements includes the successful launch of a best-in-class secured credit card product, which boasts the lowest cash outlays for customers aiming to build or rebuild their credit. This initiative not only enhanced customer accessibility but also resulted in a remarkable XX% increase in acquisition rates, demonstrating Amit's ability to translate market insights into actionable product strategies.
In his current role, Amit is also spearheading the development of a new product offering aimed at attracting premium customer segments. He has effectively led ideation sessions, meticulously crafted business cases, and developed comprehensive financial projections to ensure the product's viability and alignment with market demands. His proficiency in digital product strategy, customer journey mapping, and project management has been instrumental in navigating the complexities of product development and vendor management.
Amit's commitment to enhancing customer experience through innovative solutions is evident in his approach to risk management and market research. By continuously analyzing customer feedback and market trends, he ensures that Capital Bank remains at the forefront of the financial services industry, delivering products that not only meet but exceed customer expectations. Through his leadership, Amit is not only shaping the future of Capital Bank’s product offerings but also setting new standards for customer engagement in the financial sector.
