Amisha Sud currently serves as the Principal Customer Lifecycle Marketing at Atlassian, where she plays a pivotal role in shaping the enterprise demand generation strategy for two flagship products: Jira Service Management (JSM) and Compass. With a strong foundation in integrated marketing, Amisha is dedicated...
Amisha Sud currently serves as the Principal Customer Lifecycle Marketing at Atlassian, where she plays a pivotal role in shaping the enterprise demand generation strategy for two flagship products: Jira Service Management (JSM) and Compass. With a strong foundation in integrated marketing, Amisha is dedicated to creating data-driven strategies that not only drive customer acquisition but also enhance retention and foster advocacy. Her expertise in digital marketing, combined with her proficiency in tools like MySQL and WordPress, enables her to analyze customer behavior and optimize marketing campaigns effectively.
At Atlassian, Amisha is at the forefront of executing end-to-end integrated marketing campaigns that resonate with diverse customer segments. She leverages her skills in SEO and email marketing to ensure that the messaging is not only compelling but also reaches the right audience at the right time. Her commitment to meaningful customer engagement is evident in her approach to community outreach, where she acts as an internal advocate for customers across various teams, ensuring their voices are heard and their needs are met.
Key projects under her leadership include the development of targeted campaigns that highlight the unique value propositions of JSM and Compass, driving significant increases in user adoption and satisfaction. Amisha's holistic view of enterprise marketing allows her to bridge the gap between product development and customer experience, making her an invaluable asset to Atlassian's mission of unleashing the potential of every team. Through her innovative strategies and unwavering focus on customer-centricity, Amisha continues to elevate the brand's presence in the competitive landscape of enterprise software.
