America Fernandez is a seasoned Sr. Brand Manager at Trafilea, where she leverages over a decade of experience in industrial engineering and business management to drive the growth and development of the company's beauty brands. In her current role, America excels in crafting integrated marketing...
America Fernandez is a seasoned Sr. Brand Manager at Trafilea, where she leverages over a decade of experience in industrial engineering and business management to drive the growth and development of the company's beauty brands. In her current role, America excels in crafting integrated marketing campaigns that resonate across multiple channels, ensuring a cohesive brand presence that captures the attention of diverse audiences. Her structured thinking and decision-making skills enable her to develop a compelling brand voice and define target audiences, aligning them with long-term strategic goals.
At Trafilea, America is not only focused on brand development but also on fostering a dynamic and detail-oriented culture within her team. Her strong coaching abilities empower her colleagues, guiding them through the complexities of the fast-paced beauty industry. She thrives in multicultural environments, adeptly influencing stakeholders and team members alike to embrace innovative marketing strategies that drive engagement and conversion.
Key projects under her leadership have included the successful launch of new product lines, where she utilized her expertise in SEO copywriting and inbound marketing to enhance online visibility and customer acquisition. America’s proficiency in tools like Asana for project management and Google Ads for targeted advertising further amplifies her contributions to the company’s bottom line. With a keen eye on P&L management, she ensures that marketing initiatives not only elevate brand awareness but also deliver measurable financial results. Her commitment to excellence and strategic foresight positions her as a pivotal player in Trafilea's ongoing success in the competitive beauty market.
